Digital marketing is on the verge of becoming the next big thing in India owing to a revolution that has swept the internet world. In the last few years, there has been an explosion in the interactions over social media and our presence on Facebook, LinkedIn and Twitter has left us exploring the market further on digital platform. Taking this opportunity in account, many universities have gone ahead with introducing a graduate course programme in their curriculum specially designed for preparing future leaders in digital marketing.
Why to Study Digital Marketing?
This discipline focuses upon the digital technologies, policies and strategies that have played an important role in transforming the marketing paradigm. This has also led to the rising digital markets throughout the world. This programme analyzes digital market environment, issues and challenges that are faced by a person along with the recent developments taking place in the digital market. The degree gives a detailed insight into the topics of online marketing, e-business, the growing influence of an informed customer, social media channels and the bombardment of new digital marketing tools.
Go for BBA Digital Marketing
The entire programme helps students in planning, implementing and measuring the effect of digital strategies suitable for present day customers and connected with their conventional business and marketing goals. Today, if you wish to pursue a career in digital, BBA Digital Marketing can be the most recommended option to go with. The course has many subjects of study – business and its organisation, economics, mathematics, accounting, communication, computing and statistics.
Papers Covered in the Curriculum
Furthermore, topics like organisational behaviour, financial and marketing management, internet and related technologies, e-business and e-commerce, human resource management, operations and material management are covered under this. Thereafter, aspirants are taught about consumer behaviour and market research, marketing of social media, mobile and e-mail, advertising and sales promotion as well as managing logistics and supply chain.
In addition, students learn about research methodology and report writing, digital media laws, search engine optimization and marketing, web design and development, customer relationship management and business policy and strategy. Again, no purpose is fulfilled until students gain knowledge about the negotiation skills, business intelligence and web analytics, digital advertising, content marketing, project management as well as entrepreneurship and venture management.
Fulfil the Admission Criteria and Enrol
Also, they hone their skills through taking up summer internships, paying industrial visits and preparing dissertations. If you are contemplating over taking up this three years programme, then you cannot be admitted in universities until you fulfil the minimum eligibility criteria. Enrol for a degree if you have scored at least 45 percent of marks at both the higher as well as senior secondary level and have qualified the group discussion and personal interview round.
